Scandinavian design is a design movement characterized by simplicity, minimalism and functionality that emerged in the 1950s in the five Nordic countries.
The idea that beautiful and functional everyday objects should not only be affordable to the wealthy, but to all, is a core theme in the development of modernism and functionalism. This is probably most completely realized in post-WWII Scandinavian design.
The concept of Scandinavian design has been the subject of many scholarly debates, and marketing agendas since the 1950s.Matthew RobinsonMany emphasize the democratic design ideals that were a central theme of the movement and are reflected in the rhetoric surrounding contemporary Scandinavian and international design.